One of our favorite designers, Eva Franco has released a video on her site where she talks about the spontaneity of the design process and how something as simple as an idea eventually becomes an actual garment. This particular idea came from an accident...
What do you think the name Continuous stands for? You'll be surprised to find out! Read our Designer Q&A with the founder of the brand Gail Gonzales.
Founder: Gail Gonzales
Website: thecontinuousline.com,
Favorite thing about LA? The traffic. Love it!!!
What do you make? Mens & Womens surf, skate, snow, street and active apparel
How long have you been in business? One year
What inspired you to start your line? Got laid off.
What makes your products special? The line. In our graphic tees, one continuous line makes an image, representing a person's journey through life. It doesn't stop. It stays continuous. Our tagline: "Don't stop. Stay Continuous."
Have you had any major recognition? We won Magic's Launch Pad Emerging Designer for 2011-2012. Selected and debuted Spring/Summer mens and womens line 2012 for LA Fashion Week.
Where are your products sold? Select stores throughout the nation. Online at store.thecontinuousline.com and currently at Jokenstyle Showroom for wholesale in New Mart.
As a Small Buisness owner what are the challenges you face? The main struggle is capital. It is really expensive when you add up all the costs associated when putting out a brand. Another struggle is space. When you have no money, you have no space. Be careful about the people you choose to go for the ride. You need more people other than yourself. If you want to make clothes, a good resource is Fashion Business Inc., a non-profit organization that helps young designers starting out their lines.
If you can give 1 piece of an advice to someone starting their own line what would that be? Quit before you start, unless you're truly passionate.
What are your plans for future? Burn the boats. I just took a TD Ameritrade seminar and the speaker quoted Napolean at burning the boats so there was no other option than conquering.
With the show right around the corner, we shine light on one of our favorite vendors - Further.
Founders: Megan and Marshall Dostal
Website: www.furtherproducts.com
Have you had any major recognition?
They say my lip gloss is poppin' my lip gloss is cool... Anyway, our latest designer Q&A features the Superstar Lipline founders/lip gloss aficionados Adrian & Erika Culverson.
Favorite things about LA?
The myriad of cultures, cuisines, the endless cornucopia of shopping experiences, awesome weather and tons of outdoor activities.
What do you make? Super, fabulous lipbalm!
How long have you been in business? Since 2005.
Why did you start your own line? We were inspired by the lip-balms of our childhood. Our mission was simply to create the perfect lipbalm.
How are your products made? Superstar Lipline is proudly made in LA, and is not tested on our furry friends.
Have a fun story about Superstar Lipline? Yep… We were shopping at Hayden-Harnett ( a leather goods store in Brooklyn, NY) while vacationing. We gave a sample to the salesperson because she was so nice and forgot about it. When we got back home to LA, the store owner had already left us a message placing an order for Superstar Lipline.
Where are your products sold? On our website at superstarlipline.com and in various boutiques.
We continue our studio tours with a visit to Two Rabbits' Studio which they share with Hit+Run and other cool LA artists.
Originally from Hungary, Eva is known best for her intricately designed, vintage inspired skirts and dresses which can be found in over 800 stores, including London and Paris. The best part is that all of her clothes are made right here in LA.
Find out more about Eva Franco at www.evafranco.com
Discover great independent designers and artists, support your local economy, and take part in community. We make it easy to shop small and have a blast while supporting the city you love! Meet and shop from the actual designers and artists, selling everything from jewelry to home decor and furniture, stationery to men's leather goods!
